Sunday, April 11, 2010

Caution: Change Ahead

For anyone that knows Leanne Bebb, owner and creator of the Lingerie Boutique, this woman is never satisfied with the same ol' same ol'. Leanne embraces change which is a good thing... So it comes as no surprise that she wanted to do a major makeover on the shopping center where the Lingerie Boutique currently resides.

As the Lingerie Boutique has expanded and grown over the last several months due to loyal customers, a little more aggressive advertising and well certainly a gracious store owner that frequently lavishes her group members with special gifts and $$ to spend (never hurts!) - so has the need for a larger shop and one that meets with the style and sophistication of her brand. The brand has also expanded and then branched off with the addition of AURA which originally began as a clothing line within the Lingerie Boutique. Next came KreationZ Shapes in collaboration with her partner Daveboy Blackadder. And most recently a partnership with Carrie Bridger of Carrie's Lingerie to offer a larger variety of lingerie to meet the needs and desires of customers hungry for more!

Ms. Bebb decided to call on the help of builder Mike Denneny to create a custom retail center that would give a WOW factor. Well Mike delivered, and the new shopping mall build is nothing less than fantastic! The Lingerie Boutique mainstore is a grand attraction flanked by the new KreationZ Shapes store and AURA Fine Fashion for Women on one side as well as Skytower Studios Elite Photography Gallery on the other. In addition the mall is the home to Allessandra Skins & Fashion, B&G Shoes and Bisensual Tattoos.

We couldn't simply bring in such a stylish new shopping center without a fresh new start for the mall itself. Call in the creative mind of TheDingo Hudson Designer for AVENUE Magazine and RL graphic designer. Mr. Hudson brought forth a new name and logo for this born-again shopping destination derivative of Ms. Bebb's New Zealand heritage. And therefore welcome... AOTEAROA Luxury Retail as the new home for the Lingerie Boutique!

And in keeping with Leanne's fondness for change, I am sure in no time at all... we'll be seeing more expansion, more shoppes, and certainly more customers! Thank you to all who have supported us since our start in 2009, we look forward to providing you with the sexiest and most sensual intimates SL has to offer!

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